The next generation of straightening

Argila Amazonia uses natural, rare Amazonian ingredients—such as White Clay and Murumuru Oil—to create silky, smooth, and manageable hair. Just one Argila treatment leaves even the curliest hair perfectly straight.

The product line was specially developed by Brazilian Secrets Hair chemists to provide great results without the use of formaldehyde or other harsh, damaging chemicals.

0% FORMALDEHYDE 0% HARMFUL CHEMICALS

Proven to last up to 3 months.
Easy, quick and efficient application process.
Certified 100% formaldehyde free.

The next generation of straightening

Detoxifier

Detoxifier

Pretreatment Shampoo

Its high pH removes toxins and impurities, preparing the hair cuticles for the straightening process

Argila Smooth Prolonging Mask

Argila Smooth Prolonging Mask

Enriched with White Clay and natural Murumuru Oil, the Smooth Prolonging Mask reconstructs hair from the inside out. It improves hair’s health, intensifies softness and reduces frizz.

Activator

Activator

Smoothing Cream Solution

Restores and improves frizzy hair, leaving it healthier and more manageable. Contains extremely beneficial amino acids which contribute to smoother, shinier and healthier hair.

Murumuru Sealer

Murumuru Sealer

Protection and shine spray

The cutting edge nanothechnology in our Murumuru Sealer naturally strengthens the lipid barrier of the hair provinding lasting brightness smoothness, hydration and protection. The sealer is responsible for completing the straightening treatment, fully closing the hair cuticles and balancing the hair's pH.

Remove impurities
and keep your hair straight longer

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Home Care

Our home care products harness the same beneficial White Clay and Murumuru Oil as our salon products and are specially formulated to extend the life of an Argila smoothing treatment. Free of salts and parabens, they help remove impurities and build up, hydrate hair, and protect hair against environmental damage.

Smooth Prolonging Mask

Enriched with White Clay and natural Murumuru Oil, the Smooth Prolonging Mask reconstructs hair from the inside out. It improves hair vitality, intensifies softness, and reduces frizz production. The mask acts gradually, extending the duration of the straightening treatment.

Smooth Prolonging Shampoo

Helps to extend the life of your treatment. Our Prolonging Shampoo is specially formulated to provide a gentle cleanse, helping to untangle hair, increase softness and leave hair more manageable. It contains absolutely no salts or parabens.

Murumuru Sealer

Our sealer harnesses the power of Amazon Murumuru Oil to naturally strengthen the lipid barrier of the hair, which helps keep Argila Amazônia treated hair smooth and supple. It also provides hydration, while protecting hair from environmental damage.

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Step by step

How to apply the product

Technical Fact Sheets

Exclusive for Salon Professionals

FAQ

Frequently Asked Questions

See the following tests

Formaldehyde test Result test

Before | After

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An original product, straight from the Amazon

All Argila Amazônia products were formulated free of formaldehyde, parabens, salt, ammonia, dyes or any other harmful chemical. The products are never tested on animals and contain no animal-derived or genetically modified ingredients.

Discover the power of our
active ingredients

Exotic Murumuru Oil White Clay